How Does Social Media Marketing Increase Sales?
How Does Social Media Marketing Increase Sales?
Today 4.8 billion people worldwide, meaning nearly 60% of the world’s total population are on social media. The number of social media users is also increasing incessantly, day by day.
A famous Greek philosopher Aristotle said, “Man is by nature a social animal.” Humans have an innate urge to connect with other humans to interact and share their thoughts and emotions. And social media platforms are created to satisfy this inherent need of humans. Through social media, people can keep in touch, communicate, and engage with each other, at any time regardless of their location.
Never before in the history of mankind, people could experience this ease of connectivity, the facility to have a quick conversation even during the busy hours of the day, the chance to get entertained and informed at any instant, or learn something as and when needed. This is why social media is getting popular globally and will continue to do so forever.
So, what’s in it for your businesses?
Because a large slice of the population is active on social media platforms, when you market your products or services there, it would be viewed by a large and diverse audience.
If done correctly, your promotions are going to be immensely effective while brand awareness is going to improve dramatically as you can reach a massive population in a go. You will be able to attract your prospects to your business. This can improve your sales and profits immensely and, in the process, you will eventually boost your business growth.
Let’s see how social media marketing can boost your sales and overall business success, in detail.
Social Media Is Valuable For Mining Your Customer Data
Data is the new gold. And, social media offers massive data related to your target customers as it keeps a record of all the activities of its users, which you can gather and leverage to your advantage.
Businesses use this data for doing market research, identifying and understanding the target audience, their needs and desires as well as executing customer sentiment analysis, discovering the new trends/ trending keywords and topics, carrying on targeted marketing campaigns, assessing the campaign performance, monitoring the brand reputation, conducting competitive analysis and much more.
Ultimately, this data helps in making better business decisions, creating products/services that fulfill the market’s demands, implementing effective marketing, and increasing sales and revenue, thus positively contributing to business growth.
Social Media Offers A Great Platform To Promote Content
Content has the power to influence people tremendously.
Nowadays, consumers prefer doing online research before making a purchase. Good content provides authentic, valuable, and helpful information, guidance, or solutions to a problem, a person is searching for online.
This satisfies their quest for that knowledge and gives them the power to make an educated decision. Also, it makes the customers feel valued as the company understands their problems or concerns and provides the appropriate solution.
Consequently, it earns the trust of the customer and they feel inclined to purchase the products/ services of the company that provided that content.
Social Media Facilitates Interaction Between The Business and Their Customers
Traditional media used for marketing in the yesteryears such as T.V., radio, and print publishing never provided a chance to communicate with the consumers, whereas social media does.
This mutual interaction is immensely crucial for a business as it not only helps promote the existing products or services and announce the new product launches but also helps in getting the customer’s feedback and understanding the customer’s perspective of the brand and its offerings.
This is immensely valuable in identifying why a customer is dissatisfied, which of their needs or problems are left unaddressed, and how the company can improve its offerings or services to fulfill them.
When customers feel heard and answered, they remain loyal to the brand which improves customer retention effectively. Any company that precisely meets the demands of the market and makes its customers not just satisfied but also very happy, can beat its competitors successfully.
Social Media Helps In Retargeting Lost Customers
If some people have visited your website, and added your products to the cart but left without making any purchases, or customers who made a purchase in the past but never came back again to do the shopping then it is quite possible that they totally forgot about your brand and products even though they liked them.
Social media platforms are immensely helpful in getting customers back who have fallen out of your sales funnel. These platforms have tracking pixels which are nothing but pieces of code that can be installed in a website to track the activities of the website users such as the pages they viewed, the buttons they clicked, the items they added to the cart, etc.
Based on their behavior, the missed customers can be remarketed on the social media platform with tailored ads and personalized content to make them active again. This can improve your conversion rate massively and retain your customers.
In 2023, if you are not employing social media marketing for your business progress then you are missing out on the best way to reach your customers to grow your business’ brand awareness, promote your offerings, and escalate sales, which is also very economical and quick.
We at DhuMall, offer the most reliable and effective social media marketing services provided by our team of professionals who have widespread experience and expertise in this field.
We work closely with our clients to understand their business objectives, target audience, and marketing goals and develop great campaigns with mind-blowing creativity and compelling and engaging content in the form of text, images, and videos that deliver results beyond their expectations.
We can help you diversify your social media presence across the most popular social media platforms such as Facebook, Instagram, Thread, WhatsApp, WeChat, Twitter, Telegram, Pinterest, Linkedin, Line, Weibo, and XiaoHongshu.
To know more about our social media marketing services that focus on ROI-driven strategies
