“Why Franchising Is A Smart Business Solution”

Franchising is the best growth and expansion strategy for any business with a limited budget and resources. This is specifically accurate for small and medium-scale businesses. Unlike large businesses, they may not have the advantage of the huge capital and manpower necessary for establishing multiple branches in diverse locations.


For such companies, franchising is a smart business solution as it facilitates rapid market penetration, massive business growth as well as substantial and extensive product or service distribution. In this system of business, the franchisor, the owner of the business licenses rights and authorities to the franchisees to use the brand’s trademark, method, idea, etc as well as sell the products and services. The franchisees who buy the franchise pay a certain fee or royalty. Thus, the business owners can procure capital without the risks of debt while getting a new branch in a new location. Compared to independently owned businesses franchising ensures rapid growth as it leverages the efforts of franchisees.


Franchising a business can greatly help in increasing its brand awareness and recognition. The more a franchise network broadens out the more visibility the brand gains. This eventually leads to more customers, improved sales, and also higher market share.


There is no burden of management for the franchise company as franchisees manage business in their branch. There is no hassle of employing, supervising, training, and dealing with the problems of the staff all over the diverse branches. Because they have put their money into the business, these franchisees are more proficient, responsible, dedicated, and also committed to the long term than salaried employees. They are generally self-motivated and so put their best efforts into the business. Hence, they are absolutely reliable and trustworthy.


Subsequently, business owners can be liberated from the duties of day-to-day business operations to focus on crucial aspects of business such as brand management, innovation, etc. Franchising a business can bring forth a higher success rate than owning a business independently. As per the data obtained from the International Franchise Organization, 90% of franchise companies survive for more than 5 years whereas only 5% of independently owned companies can make it for that much duration.


Many times, business owners do not have any awareness of the market in a different city or country. So it is very likely that they may fail if they try to enter that market without proper know-how of the customer needs, demands, preferences, and behavior. It is also very difficult for an outsider to effectively analyze the competition, thoroughly understand the regulatory requirements, or decipher cultural nuances. Here’s where franchisees with their familiarity and profound knowledge of the local market play a huge role in successful penetration into that market. They can help with modifying the products, business concepts, and operations to adapt and fit into that specific market.


Franchising business model can help business owners in maximizing their purchasing power. By taking advantage of the collective buying power, both the franchisor and their franchisees can negotiate with the suppliers for lower rates, more discounts, extended warranties, rapid delivery, as well as other valuable perks. Such centralized purchasing can help in cutting down the cost considerably while improving profitability across the board.


Franchising offers a smooth business exit strategy while offering a safety net to the business owners. When they intend to exit the business, they can absolutely feel rest assured that the legacy of the business will be preserved. Also, they will get royalties continuously from franchisees, thereby making a passive income, forever.


Despite having these many advantages franchising, a business can be quite challenging and uncertain. The riskiness arises from its imperative factor – the franchisees. Picking unsuitable candidates hastily without evaluating their capability and background can dramatically impact the future of the business. Thus, the choice of franchisees in your franchise network can be a pivotal factor for your business.

So, selecting the right franchisees for your business who are proficient, qualified, and enthusiastic is crucial for the success of your franchise business. Go for the most trustworthy platform to find the best franchisees for your business.


Presenting…DhuMall iHotBiz – the world’s top international franchising listing & business opportunities platform to reliably and effortlessly discover your prospective franchisees.


DhuMall is a global marketplace for businesses of all sizes, industries, and nature to shop for numerous great products, services, business solutions, and opportunities available in over 200 countries and territories.


The platform has a huge database of well-qualified and zealous businessmen and entrepreneurs. Consequently, the probability of coming across the perfect candidates for your franchise business is optimized here, saving you a lot of time and effort.


If you are looking forward to adopting the franchise business model then try listing your company on DhuMall iHotBiz to find the best prospective franchisees for your business.