Business networking – why even bother doing it? The sheer intention is to achieve business goals. Successful business people keep their eyes open to gather new ideas, insights, and information and discover new opportunities that can ultimately contribute to their business success. And business networking is the best way to do it.

Business networking specifically helps in the following:

Generating high-quality leads

By networking in the right place at the right time you can meet people who qualify as your potential customers or who can offer you referrals to your potential customers. This can boost your sales and profits incredibly.

Expanding brand awareness

By sharing your brand story and strategically building brand awareness in your network of contacts you can establish brand familiarity and trust which can remarkably promote and boost your business.

Finding the right strategic and joint venture partnership

By networking correctly, you can find a perfect strategic partnership or joint venture partnership for your business that matches your goals, intentions, values, and insights. This can fetch numerous advantages for your business while enhancing its growth.

Discovering business opportunities

Networking when done effectively helps to connect with people of mutual interest which often opens the door to new opportunities that you may never come across on your own.

Figuring out solutions to business problems

Business people often struggle alone to solve their business problems. But through networking, you can consult other experienced business people and experts who can offer appropriate solutions as well as needed advice and guidance to tackle the problems.

Sourcing talent

Finding top talents for your business is very crucial because they generate immense business value, and deliver the skills and productivity necessary for business success while helping your company stay competitive. Talent acquisition is quite challenging, time-consuming, and expensive. However, when you competently use networking as a recruitment strategy you can get the best talents in a very cost-effective way.

Boosting confidence and self-value

Relationships unquestionably leave an impact on you and influence your attitude. When you surround yourself with optimistic people who are always motivated, enthusiastic, creative, and constructive you will automatically pick up those traits. Networking is crucial to building positive professional relationships for enhancing your self-esteem.

Staying informed

Business people striving for success cannot afford to live under a rock. They proactively get informed of what is going on in their industry, and what are its latest trends, technological advancements, and innovations. And business networking is the best way to keep updated.

Now that you know how important it is to build a strong business network, you must be wanting to know how to build one!

There are several ways to do business networking. Trade shows, conferences, seminars, and workshops relevant to your business are suitable events to meet business people in your industry. You can certainly leverage social media to get in touch with people who can offer value. You can join business associations and your local Chamber of Commerce to build your contacts.

When you try to interact with others for networking you can easily get distracted tending to other’s interests. Hence it is essential to be focused on your goals. Be observant and discern people who can be advantageous to meet your goals and provide you with connections that can be useful for your business. Know their backgrounds before approaching them. Introduce yourself and initiate the communication while maintaining a friendly tone. Express confidently how your association with them can be mutually beneficial. Provide value in return. This can strengthen the relationship and earn their trust.

It would help if you remembered that business networking is not a short-term endeavor. It takes years to build and grow a robust business network and it also entails continuous and consistent effort, patience, and passion in the process.

To make this process a lot easier, quicker, and smoother our company DhuMall brings you IBEN. IBEN is the acronym for the International Business Excellence Network.

IBEN is an online & offline effective networking platform for businesses around the world and allows them to be connected to local, national, and international networks. This platform brings together entrepreneurs, business people, professionals, and experts from various business sectors and industries.

By getting a membership to this platform, you can join your IBEN local community which is also named as IBEN Chapter. As a participant in an IBEN chapter, you can get complete access to the chapter members’ database.

The platform facilitates weekly and monthly online or offline meetings. These meetings are immensely valuable as the experienced members of this platform share their knowledge and experience during the gathering. You also get an excellent opportunity to seek solutions to your business challenges and issues from the other experienced members of the network. With several proficient experts in the grid, it is the best place to procure professional support, consultations, and guidance.

Through your IBEN membership, you can meet with other business people and professionals in person at different exciting venues such as hotels, restaurants, and special event locations. This platform is excellent for increasing your business exposure, brand familiarity, and awareness. It offers you the opportunity to introduce your products and services to the other members. This incredible platform enables your business expansion by fetching new business referrals and leads from IBEN members.

Not only that but to take your business to the international level, membership to this platform gives opportunities to participate in the Global Meeting and Global Forum. You get free entry tickets to international conferences as well. IBEN Global Forum exclusively supports communicating with business peers at both national and international levels. Also, you get to invite your new prospects to the IBEN Global Meeting.

Remember, your network is your net worth. Expand your network through IBEN’s trustworthy, reliable, and reputable community!