Finding the right investors is the key to securing funding for your business. Investors generally specialize in certain industries and do not show interest in any industry other than the ones they have experience and expertise. Some of the investors, chiefly focus on specific niches such as funding woman entrepreneurs while others invest only in particular business models such as B2B or SaaS. If you do not seek out the investors precisely suitable for your business then you may end up wasting time and effort without any success.

Likewise, a strong pitch that can build substantial confidence and credibility in your business is crucial for convincing the investors and successfully getting your business funded.

The most significant aspect of a successful pitch is an impressive pitch deck. So, let’s go through the steps for structuring a winning pitch deck.

Conduct And Present An In-Depth Market Research

Your pitch deck must essentially talk about your business idea as well as sketch a complete and in-depth business plan that can effectively accomplish the business goals.

However, investors are not interested in your business idea in and of itself but in the ROI, it can bring about. They see the value in investing in your business idea only if it has the potential for high profitability.

So, you must do thorough market research and incorporate the obtained data in your investment pitch deck. Additionally, draw a clear picture of your target customer and mention your market reach, size, and composition. Rope in the problems, needs, expectations, and desires of the market and mention which of them are yet unaddressed by the competitors as well as point out the solutions the market seeks, and those which can be delivered by your offerings. Also, include the latest trends and how you plan to utilize them as an opportunity to grow.

This assures the investors that you are primed and prepared to generate profits with the right product-market fit while cutting down the unnecessary risks.

Create A Budget Sheet

If you want to successfully raise funds for your business then you must do your homework and develop a clear-cut financial plan. If you are not very clear about exactly how much funds you will need and have not planned precisely where and how you will use them in your business, the investors can straightaway reject your proposal.

Investors do not trust a business that asks for the amount as much as they can offer. You must ensure your investors that the capital they invest in will earn excellent revenues and will not be spent frivolously. To do that, your pitching deck must include a well-structured budget outline with accurate revenue projections, expense breakdown, return on investment (ROI) projections, profit and loss statement, cash flow statement, break-even analysis, and contingency plans.

Include Your Team Information

Investors are often curious about the capability of your management team. So, you must position your team in the pitch deck, emphasizing each of the team member’s qualifications, expertise, experience, and proficiency, and then sum up how the team collectively is efficient in executing the business idea you have put forward.

Talk About Your Competitive Landscape

Withholding the info about the existing competition in the market from the investors or belittling your competitors is never a good idea. Investors may be apprehensive of investing, supposing that better-performing competitors may snatch your customers or price you out of the market.

So clearly mention your direct and indirect competitors as well as your potential future competitors in the pitch deck. Then use the competition to your advantage by discussing it with a SWOT analysis and presenting your plan to beat the competitors through your strengths, competitor’s weaknesses, and limitations as well as by grabbing the opportunity of unfulfilled gaps in the market. Give them a solid reason why the customers would prefer your products/ services rather than that of your competitors.

Show Traction

Traction is the most crucial and decisive element of a pitch deck. It helps you prove the momentum of growth your business has gained, to the investors.

Create a graph of month-on-month growth, the number of acquired and retained customers as well as the generated revenue. You can also incorporate other pertinent KPIs that demonstrate business growth. If your business is just a start-up, you can show your website traffic, the number of new sign-ups, follower counts of the company’s social media platforms, etc. This allows the investors to get a notion that the business is taking off and is worth investing in.

Many businesses have a hard time finding their well-suited business investors or dealing with investor rejection. DhuMall introduces the most trustworthy Business Funding Solutions for the business of every industry (including the highly risky ones), nature, and size, all over the world.

With our well-established, worldwide network and collaboration with over 78,000 public listed companies, investment funds, private equity funds, venture capitalists, angel investors, business incubators, government agencies, various funds, and investors, we can find you the right investors, well-matched according to the type of your business and funding needs so that you can easily secure funding without going through trials and tribulations.

Apart from matching you up with the most appropriate investors to fetch your valuable deals with the most favorable terms and competitive interest rates, our expert professionals also assist you throughout your business funding process. They, being specialists in this area, analyze your needs, challenges, and pain points meticulously and provide specially personalized guidance to help you pitch successfully. They assist you all along the way ensuring that you avoid making mistakes and thus procure your business funding successfully. We aim to make the process of getting funds for your business – smoother, faster, and stress-free.

While offering transparent, quick, reliable, and friendly service DhuMall Business Funding Solutions also ensures that your information remains well-protected and confidential.